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Kraft Heinz can reacquire brand names from Mondelez

Date of issue: 16.10.2017

Bundeskartellamt issued clearance.

KetchupSinisa Botas/Fotolia.com)

The Bundeskartellamt has allowed The Kraft Heinz Company (Kraft Heinz) to prematurely end the licences which it issued to Mondelez International for use of the brand names "Kraft" and "Bull's Eye" for ketchup and barbecue sauces in Germany and other countries; the clearance also allows Kraft Heinz to acquire further related assets from Mondelez such as domain rights.

Press release (pdf)